This article was published on the National Tigers for Tigers Coalition Blog on August 13, 2014
The Tiger and Elephant Days of Summer
By Steven Stone (Guest Blogger)
July 29, 2014 was International Tiger Day. It has been held annually since 2011 and is intended bring awareness to the world that there are less than 3,200 tigers left in the wild and they are heading rapidly toward extinction. International Tiger Day received some media attention, and while I don’t know how many people paid attention to it, I don’t think it was a large number. August 12, 2014 was World Elephant Day, which started in 2012 in Thailand, but has since been observed throughout the world largely to focus attention on the African Elephant Crisis-the killing of tens of thousands of elephants for their tusks, a number so large that it threatens the survival of the species.
Wildlife Trafficking, the illegal trade of wildlife or “wildlife products” is big business: $19 billion to $40 billion annually. It is now generally accepted as fact that some of these funds go to finance terrorist activities. A kilogram of elephant ivory can sell for as much as $2,200 on the black market in China; a kilo of rhino horn: $66,000. A single tiger can be worth $50,000. Tiger bones, whiskers, skins and meat and every body party are prized in China and other Asian countries. A recent article in France24 reports on accusations that watching caged tigers be killed (by humans) has become a spectator sport for wealthy Chinese businessmen in southern China and accuses some government officials there of being complicit.
The problem of wildlife trafficking has been receiving more attention worldwide in the past year in part because of the African Elephant Crisis and its link to financing for terrorism. Among other things, last year, President Obama formed the Federal Advisory Council on Wildlife Trafficking, as part of a commitment to increase U.S. efforts to counter poaching and the illegal wildlife trade; and earlier this year HRH the Duke of Cambridge Prince William announced the launch of United for Wildlife, an initiative to fight wildlife trafficking supported by a group of major conservation organizations and celebrities.
Tigers often top the list of the most popular animal in surveys of favorite animals throughout the world. In Chinese culture the tiger is the king of the beasts. In the United States we like tigers so much that more than 50 colleges and universities have the tiger as their mascot. Other examples abound: the MLB’s Detroit Tigers, Tony the Tiger, the cereal box icon, whose picture has been seen by several generations on boxes of Kellogg’s Frosted Flakes; and the popular slogan in the 1960s to “put a tiger in your tank” for gasoline (Esso, which later became Exxon).
In his July 31, 2014 article Forgotten Tigers: Have Stripes Become Unfashionable?, John Sellar, a former Chief of Enforcement for the Convention on International Trade in Endangered Species (CITES), asks the question whether we still care about the fate of the tiger. He cites examples that suggest there is not much interest. There have been and are many initiatives, projects and organizations to help save tigers and increase their numbers. Some of them have been successful: in Nepal and India, tiger populations have actually increased, but overall the trend has been down. Perhaps one reason we don’t read much about the killing of tigers is because the numbers involved are so low -- the poaching of ten tigers does not sound that bad, but when there are only 3,000 tigers remaining in the wild, it is very bad news indeed.
No matter how much of an effort is made to protect endangered species and how effective law enforcement and customs patrols are, poaching will continue to be a threat as long as there is a demand. It may take the criminals longer and may drive up the prices on the black market, but the demand appears to be insatiable and enough consumers have the resources and are willing to use them to acquire wildlife products.
Reducing the demand for ivory, rhino horn, tiger skins, as well as so many other endangered species and products, is an essential part of the war to end wildlife trafficking. In order for consumers to stop buying, they must change their values – or have them changed. They have to learn that the true price of these products comes at a cost far greater than what they pay in currency to procure them. They not only need to know that these products come from endangered species, that the killings are cruel and have far reaching consequences – but they have to care. Until these values are core beliefs in their hearts and minds, they at least need to know that their governments take these issues seriously, have tough laws for poachers, smugglers and consumers, and those involved in any part of wildlife trafficking, and will prosecute those who break the laws and impose harsh penalties.
Even with the massive number of elephants being killed, the demand for ivory in China and other countries remains insatiable. It is a daunting task to change the values and habits of hundreds of millions of people. Public awareness campaigns can have an impact on consumer demand for wildlife products. WildAid’s campaign to reduce the demand for ivory in China, using well-known personalities such as Yao Ming, David Beckham and Prince William, among others, shows great promise of making a difference in the buying habits of the Chinese. With an estimated 70% of illegal ivory destined for China, an impact here would save the lives of countless elephants.
The National Tiger4Tigers Coalition in partnership with the National Wildlife Refuge Association is raising awareness of the plight of the tiger by targeting the more than 50 U.S. colleges and universities that have the tiger as their mascot. T4T is building on the loyalty and affinity of students, faculty and alumni for their mascot to garner support for efforts to save wild tigers from being killed. Perhaps the most important thing about T4T is that it is helping another generation become aware of the plight of the tiger, and by extension the threat facing other endangered species. This awareness includes the key message that if they want to live in a world with tigers, elephants and other wildlife, they have to get involved.
No single initiative will save tigers from extinction or stop the killing of tens of thousands of elephants. But you have to start somewhere, and try, or you might as well give up. If you give up, then it’s all over. If we lose the war to save tigers from extinction, it will be tragic; if we lose but do not do everything we can to fight it, that would be an irreparable moral failure.
Steven Stone is an attorney with the law firm Rubin, Winston, Diercks, Harris & Cooke LLP.
 The number of elephants killed each year is an estimate, based largely on ivory seizures provided by countries and which vary widely depending on the sources and the reporters. For 2012, most estimates range from 22,000 to 35,000 elephants killed. Regardless of the exact number, a lot of elephants are being killed.
 TRAFFIC website.
 Break the Link between Terrorism and Poaching, Washington Post, January 31, 2014.
 Michael Tomasky, "A World Without Elephants? Blame China" The Daily Beast, August 6, 2014; "Elephant Tusks: The New Blood Diamonds" Global Post July 18, 2013.
 Tigers at Risk of Extinction from Poaching, the Guardian, July 28, 2014.
 Why China's Elite 'are Butchering Tigers'.
 Annamiticus, July 31, 2014.
 Global Tiger Initiative, Save Wild Tigers, Panthera's Tiger Program, WildAid's tiger campaign, the Smithsonian Conservation Biology Institute’s Tiger Conservation Partnership, the Tiger Stamp, to name some.
 "Nepal Sees Tiger Population Go Up By 63% Since 2009" BBC News Asia, July 29, 2013.
 "Indian Tigers Make Successful Comeback" Deutsche Welle, January 29, 2014.
 Dominique Mosbergen "African Elephants May Be Extinct By 2020 Because People Keep Eating With Ivory Chopsticks" The Huffington Post, July 30, 2014.
 WildAid: Shark Fin Demand in China Down, Report Finds.
 Kate Wong "China Crushes Ivory, But Must Do More To Fight Wildlife Crime: Scientific American, January 6, 2014.